Last updated: January 1, 2026 · Effective date: January 1, 2026
1. What Are Cookies
Cookies are small text files that a website places on your device (computer, smartphone, tablet) when you visit. They are sent back to the originating website on each subsequent visit, or to another website that recognises the same cookie. Cookies serve many useful functions they can remember your preferences, keep you logged in, count how many people visit a page, and help website owners understand how their site is being used.
Alongside traditional cookies, we may also use similar tracking technologies such as:
Web beacons (pixel tags) tiny transparent images embedded in pages or emails that fire a request to our analytics servers when loaded, helping us measure opens and page views.
Local storage a browser-side storage mechanism that allows us to persist lightweight preference data across sessions without using a cookie.
Session storage similar to local storage but cleared when you close your browser tab, used for transient state within a single session.
Throughout this policy, all of these technologies are referred to collectively as "cookies" for simplicity.
2. How We Use Cookies
We use cookies in four broad categories:
2.1 Essential Cookies
These cookies are strictly necessary for the website to function correctly. Without them, certain features such as remembering your cookie consent choice or maintaining a consistent user experience across pages would not be possible. Because they are essential to the operation of the site, they are activated automatically and cannot be switched off in our systems. You can configure your browser to block them, but this may cause parts of the site to break.
2.2 Analytics Cookies
We use Google Analytics 4 (GA4) to understand how visitors interact with our website which pages attract the most attention, how people navigate between sections, how long they stay, and where they come from. This data is collected in aggregated, pseudonymous form and helps us improve the content, performance, and structure of our site. We do not use analytics cookies to identify you personally, and we have configured GA4 with IP anonymisation enabled.
2.3 Preference Cookies
These cookies remember choices you make to personalise your experience. For example, if you adjust a display preference, a preference cookie stores that choice so it persists across future visits. They do not track your browsing activity outside our website.
2.4 Marketing Cookies
At present, we do not deploy advertising or retargeting cookies without your explicit, prior consent. Should we introduce marketing or remarketing campaigns in future (for example, via the LinkedIn Insight Tag), we will update this policy and seek fresh consent where required by law.
3. Cookie Reference Table
The table below lists the specific cookies currently set by our website, their category, their purpose, and how long they persist.
Cookie Name
Type
Purpose
Duration
_ga
Analytics
Google Analytics used to distinguish unique visitors by generating and storing a random identifier. Enables traffic measurement and audience reporting.
2 years
_ga_XXXXXXXX
Analytics
Google Analytics 4 stores and counts page views for a given measurement ID, enabling session-level event tracking and conversion reporting.
2 years
_gid
Analytics
Google Analytics used to distinguish users for session-level identification. Set fresh on each visit and expires after a single day.
24 hours
tl_pref
Preference
Tech Laurel preference store remembers user-selected display settings (such as reduced-motion preferences) so they persist between sessions.
1 year
tl_consent
Essential
Tech Laurel consent record stores the user's cookie consent decision so the consent banner is not shown repeatedly to the same visitor.
1 year
We will update this table whenever we add, modify, or remove cookies. The "Last updated" date at the top of this policy reflects when the table was last reviewed.
4. Third-Party Cookies
Some cookies on our website are set by third-party services that we use to improve our offering or analyse our audience. We have limited control over these cookies their behaviour is governed by the privacy policies of the respective providers.
4.1 Google Analytics
Google Analytics 4 is our primary analytics platform, operated by Google LLC (or Google Ireland Limited for users in the EEA/UK). GA4 collects usage data via the _ga, _ga_XXXXXXXX, and _gid cookies described in the table above. Data is processed in the United States under Google's standard contractual clauses. You can learn more about how Google uses data collected through Analytics at policies.google.com.
4.2 LinkedIn Insight Tag (Conditional)
We may activate the LinkedIn Insight Tag in connection with professional marketing campaigns directed at business audiences. This tag operated by LinkedIn Corporation enables conversion tracking, retargeting, and audience analytics for our LinkedIn advertising. It sets a li_* cookie in your browser. The LinkedIn Insight Tag is only activated with your explicit consent. You can opt out of LinkedIn's tracking at any time via your LinkedIn privacy settings.
5. Managing Cookies
You have several options for managing cookies. Please note that disabling certain cookies may affect the functionality of this website.
5.1 Browser Settings
All modern browsers allow you to manage cookie preferences through their settings menus. You can typically choose to block all cookies, block only third-party cookies, clear cookies when you close the browser, or receive a warning before cookies are stored. Instructions for the most common browsers:
Google Chrome: Settings ? Privacy and Security ? Cookies and other site data.
Mozilla Firefox: Settings ? Privacy & Security ? Cookies and Site Data.
Apple Safari: Preferences ? Privacy ? Manage Website Data.
Microsoft Edge: Settings ? Cookies and site permissions ? Cookies and data stored.
5.2 Google Analytics Opt-Out
If you want to prevent Google Analytics from collecting data about your visit across all websites, you can install the Google Analytics Opt-out Browser Add-on, available free from Google. Once installed, the add-on prevents the GA JavaScript from sharing session data with Google Analytics servers.
5.3 Industry Opt-Out Tools
You may also use industry-wide opt-out tools such as the Your Online Choices platform (EEA) or the NAI opt-out tool (US) to manage interest-based advertising cookies set by participating companies.
6. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals your preference not to be tracked across websites. Tech Laurel respects DNT signals where it is technically feasible to do so. When we detect a DNT=1 signal from your browser, we configure our analytics and preference cookies to operate in a minimal, session-only mode and do not pass identifiers to third-party analytics platforms.
Please note that not all third-party services we use honour DNT signals. Where a third-party provider does not support DNT, we note this in the relevant section above, and we recommend using the specific opt-out mechanisms provided by those services.
7. Updates to This Policy
We periodically review and update this Cookie Policy to reflect changes in the cookies we use, changes in applicable law, or improvements to how we communicate our practices. When we make material changes, we will update the "Last updated" date at the top of this page.
Where a change requires your consent (for example, the introduction of a new category of non-essential cookie), we will present a refreshed consent notice before activating those cookies.
We recommend revisiting this page periodically to stay informed of our current cookie practices.
8. Contact
If you have questions about our use of cookies or wish to exercise any rights in relation to the personal data processed through cookies, please contact us: